There is an epidemic in the African communities worldwide when it comes to self love. The major issues we face on a day to day basis stems from the effects of colonisation. This has caused many of us to carry a deep rooted self hatred that is still going on today. Hundreds of years of mental, physical and emotional abuse will surely cause unimaginable harm such as the ridiculous belief that we must whiten ourselves to be considered beautiful or successful.

The magazines, television commercials, music industry and mass media has promoted the likeness of ‘whiteness’ unapologetically for hundreds of years so understandably, the programming will definitely effect the minds of the people. Thankfully the eyes of the world has begun to change for the better with the knowledge that beauty comes in many shapes and forms. Uniqueness is the beauty and should be embraced. Different can be so refreshing if we all learned to respect our neighbors. Peace could be possible.

Interestingly, regardless to how much some of the world wishes to change their entire hue places like Rwanda has stepped in to put a stop to the harsh effects of skin bleaching by banning the creams from their country. According to research, all skin-bleaching products were pulled directly off of the shelves. Rwandan government has enforced the ban as of 2019. Unfortunately we all now that certain individuals may stoop to desperate measures in order to undergo the process of bleaching if they truly wanted to but I love this ban because it will plant seeds in other parts of the world that there were no mistakes made when we were created and self love is the new rich.